All Customers are not created equal. Some—the vanguard, have a disproportionate ability to influence and shape public opinion. Going from brand awareness to brand loyalty in the minds of the vanguard can pay off exponentially in how the mass market ultimately responds.

This is one of the toughest obstacles facing marketers today. To begin with, you must offer truly great product experiences, back them up with great service and support and become a meaningful part of your customers community. Vanguard consumers are smart, savvy and astute. To gain access to these consumers, marketers must build credibility, trust and loyalty in the hearts of your best customers by being honest, straight up and frank in their communications.

As traditional marketing tactics decline in effectiveness, community based, customer driven referral is the coveted new currency. Great opportunities exist within a well organized, integrated marketing solution that gets your brand into the hearts and minds of the vanguard consumer at a grassroots level.

Frank develops ideas that help clients achieve strategic advantage by establishing connections with consumers, cultivating relationships and building communities.

Case in point...