All Customers are not created
equal. Some—the vanguard, have a disproportionate
ability to influence and shape public opinion.
Going from brand awareness to brand loyalty in
the minds of the vanguard can pay off exponentially
in how the mass market ultimately responds.
This
is one of the toughest obstacles facing marketers
today. To begin with, you must offer truly great
product experiences, back them up with great service
and support and become a meaningful part of your
customers community. Vanguard consumers are smart,
savvy and astute. To gain access to these consumers,
marketers must build credibility, trust and loyalty
in the hearts of your best customers by being honest,
straight up and frank in their communications.
As traditional marketing tactics decline in effectiveness,
community based, customer driven referral is
the coveted new currency. Great opportunities exist
within a well organized, integrated marketing
solution
that
gets your brand into the hearts and minds of
the vanguard consumer at a grassroots level.
Frank
develops ideas that help clients achieve strategic
advantage by establishing connections
with consumers,
cultivating relationships and building communities. |
