FRANK is a boutique creative and social media marketing agency that specializes in clean, modern and progressive design solutions for both print and web based marketing applications. A full service design firm that specializes in the design, development and execution of innovative ideas that help professional service firms, small and large businesses, academic institutions, government agencies and not-for-profits connect with their target market, cultivate healthy relationships and build engaging communities.
We are uniquely talented
Frank is recognized as a subject matter expert in the areas of social media, customer engagement, brand revitalization and integrated marketing solutions. Our ever expanding team of designers, copywriters, programmers and web developers is committed to simplifying our complicated marketplace and delivering innovative ideas that apply clean, modern design and innovative technologies to todays marketing and communications problems.
We are ambidextrous
What sets us apart from a pure website development firm or a print design shop, is that we specialize in clean, modern and progressive graphic design for any platform. We work in a borderless media environment and in doing so function seamlessly from print to web and fully integrate a comprehensive set of social innovation technologies including custom Wordpress blogs, Facebook pages and other social media customer engagement tools.
We are very friendly
Search Engine Friendly that is. We optimize everything we do for all the major Search engines, and offer a full range of Social Media and Search Engine optimization strategies. On page and off, our strategies and tools win primary positioning in both organic and paid search results. Winning search is the key to successful execution in today's global economy, but it doesn't end there. Winning locally is just as important.
Although the internet and search have broken down many geographic barriers, customers still prefer to buy locally if they can easily find what they want in their own local market or geographic area. Industry research indicates that 10-30% of all search queries are for some type of local search, most coming from local keywords entered into general search engines. Some projections even go as far as estimating that local search will amount to as much as 50% of total searches in the not too distant future.
Optimizing your site for local markets will increase Web traffic, telephone calls, walk-ins and other conversions.
Will you be ready?
Ultimately, the objectives of a social media customer engagement strategy are to drive traffic to your site and create some kind of conversion. These activities have been designed and engineered to have a double benefit. In addition to the obvious as stated above, all of these activities will have been carefully designed and engineered to improve your Search Engine ranking performance on a set of specific keywords. Optimizing your activities (both on-page and off) for Social Media and Search Engines is only part of the story.
Search Engine Marketing:
No comprehensive strategy would be complete without Search Engine Marketing (Pay Per Click).
FRANK will sit down and work with you to help you understand search patterns, competitive landscapes and search volumes of keywords that best describe your brand, products and/or services. We build keyword lists and help structure your website to integrate and make optimal use of these keywords so that the robots and search engines can and will find you. This visibility work is performed organically as discussed above, without click charges, but we do recommended investing in SEM on a Pay-Per-Click (PPC) basis. Often, the best strategy will be to develop a combination of the two to balance out the operational efficiencies of both.
We are knowledgeable and make complex matters easier for you to understand:
FRANK will research and present the top paid inclusion options available to you including Google, Yahoo, Bing and Facebook. These Pay-Per-Click (PPC) and Cost-Per-Click (CPC) platforms are all viable options. Unlike traditional advertising, The best part about working in the online marketing space is that we can monitor, measure and report on everything to make sure you get the most out of your keyword marketing budget. Our analytics review and report on all three of the major search platforms plus Facebook. You will always be kept up to speed on how your investments are performing and the types of activities we are engaged in to improve your return on investment each week.
We are fully scaleable:
At FRANK, we offer big agency smarts and creative without the big agency cost.
We build custom teams of specialists according to the specific needs of each client, project, and budget. This approach provides maximum flexibility and rapid response while remaining operationally efficient. We help you keep your design and production costs under control which is especially important during challenging economic times.
Experienced, Reliable and Cost Effective:
FRANK has many years of experience doing great work for a stunning array of clients large and small from across Canada to around the globe.
Who benefits from FRANK's expertise?:
Startups:
If you are a start-up entrepreneur looking for a new name, logo, brochure and a search engine friendly web site, we can help you launch with your best foot forward.
Established Businesses:
If you are a long established, successful retailer, professional service firm, property developer or a manufacturer looking for a refreshing re-brand, or to expand into new markets, we can help you tell your story. We'll re-vitalize your image and introduce you to some innovative new technologies and tools to help you recapture some of the old glory. Who says you can't teach new tricks to the old guard?
Professional Service Firms:
If you are a top tiered corporate law firm looking for a firm brochure, website re-design or a recruitment strategy to help you attract and sign up the best and brightest for your summer student or articling program, we have some excellent ideas and proven strategies for success. No law firm can do it all internally and no design firm or ad agency has more specialized recruitment expertise to offer you than FRANK.
Not for Profits:
If you are a green enterprise looking to clean up the environment, a social innovator with a bold new idea to make the world a better place or a not for profit agency looking for a social media campaign to expand awareness of your efforts, recruit new volunteers or raise some much needed funding through crowdsourcing, we can help you build community, connect and engage with people who care and create an army of concerned citizens who can help you with everything you need to meet your goals. It all starts here with an innovative social media marketing program tailored just for you.
We are results oriented and client focused.
In print, online or on the street, FRANK works from concept to completion including print and delivery, direct to your door. FRANK will get it done in a stunning, impactful and highly co-ordinated way for a lot less than the cost of the big Ad agencies.
In times of global economic challenge, every little bit helps and we are here to help you get it done and done well in the most efficient manner possible.
A full listing of our broad range of creative and integrated marketing services can be located here:
View some examples of our portfolio here.
To read up on or follow our blogs, click either of the blog links just to the right or go right to FRANK's Art and Culture Blog, FRANK's Industry News Blog or the newest edition, FRANK's Social Innovation Blog. There you will find out about corporate social responsibility, social purpose, social entrepreneurship, collaborative innovation and more. All the latest news and happenings in the Social Innovation global community.
A sample of what we have been up to lately is posted on our Facebook Page.
We welcome your comments and encourage your feedback. Thank you for visiting!
To discuss your needs or arrange a free consultation, Contact FRANK today.
|
