It all began back in the early nineties as a print design shop that evolved by the end of the decade into an innovative print and web design powerhouse by 2000 that grew into a full service integrated marketing agency. We did not allow ourselves to grow too fast or too big like so many others that have come and gone, so that today we are a small but broadly experienced team that focuses on developing innovative customer engagement strategies through all forms of print and digital media.
FRANK is a small, scalable firm that builds teams of dedicated specialists according to the needs of each client, project and budget. This customized framework allows us to open up the options for you and provide maximum flexibility while remaining operationally efficient in our day to day operations. You will always work with a principal as your key point of contact and will meet and have access to the team who is working on your assignment.
While there are too many to name here, collectively we are a dynamic hybrid of Canada's brightest minds and creative professionals that have come together to collaborate, create value and generate meaningful results. A full complement of design, production, app development, account management and administration support keep the wheels well greased and the engines humming.
Each of our principle players
has more than 20 years of practical, hands on experience
in the marketing and strategic communications arena.
Collectively, we have had the privilege of working for
and with some of the most respected brands in
North America and we would love to work for you.
Richard Carmichael Executive Producer
Richard has over sixteen years of experience building and leading award winning creative teams that do great work. Over the years he has advised top tiered clients like Aveda, Baton Broadcasting, Club Monaco, Elite Model Management, Edward Jones, Fasken Martineau, Fraser Milner Casgrain, Hospice Toronto, Kodiak Group, Macleod Dixon, McMillan Binch, Nelvana, Revlon, Terra Footwear and YTV. With a strong background in design, interactive marketing and communications, his efforts over the years have garnered numerous awards of recognition from the design community and heaps of gratitude from his clients.
For many years now, Richard has been leading the charge into the realm of digital. Beyond Facebook, Twitter, instagram and the usual social channels, he loves finding and deploying innovative ways to help his clients get found on page one of organic search results and using real data to make informed decisions.
Richard enjoys coming up with unique ideas and original strategies that tap into the power of the social grid to listen, to respond, to engage, to expand awareness, to increase social relevance as well as help build and manage community. Only once the foundations are laid can you begin to witness its awesome power. His mission has been to de-mystify and showcase the possibilities created by the power of search, social and real time analytics based tools and technologies. He knows what tools to use and when, what targets to set and how to measure and report on results.
Richard has the professional insight, program design and execution experience only someone with 20+ years in digital media can bring to the table. Always learning and the consummate teacher, Richard is always willing to take the time to illuminate those that are curious, offer a word or two of advice to those who are stuck or rally up a team of volunteers in advance of a big fundraising campaign. His knowledge, experience, energy and enthusiasm make him one of the most talented digital strategy consultants in Toronto.
Got a question for Richard? Connect today.
Paul Fleming: Creative Director
Paul is not just a designer’s designer. Born in Scotland, Paul trained as a Commercial Artist in Glasgow and later as a Graphic Designer at George Brown College in Toronto. Adopting the philosophy “design is in the details”, Paul sets a no-nonsense, “take no prisoners” approach to every project he is involved with. His expertise spans print, interactive and web, but it is online that his expertise shines through.
From North America to Australia, paul is known for his clean, modern approach to design and for coming up with simple solutions to complex interactive marketing problems. His innovative work pioneeering user friendly interfaces has earned him numerous design awards as well as the respect and adulation of his peers and professional colleagues the world over. Well known in the design, development and global advertising community, Paul has done his time and earned his stripes as Creative Director at an array of global advertising agencies including Grey Advertising, Draft FCB, Organic Inc. and more recently as Interactive CD at Publicis in Toronto. When you look at our portflio of work, it is easy to see that with FRANK, you get big agency talent, without the big agency.
Aaron Vegh: CMS Development Specialist
With a Master’s degree in Publishing at Vancouver’s Simon Fraser University, Aaron Vegh brings a unique perspective to the field of online marketing. His over ten years of experience in publishing span various categories, including stints as newspaper editor, magazine publisher and columnist for several online publications. Aaron has done extensive work for Hewlett-Packard running their email newsletter strategy in Canada. In 2003, Mr. Vegh gained certification as an Information Designer from the University of Toronto. Since leaving HP in 2006, he has taken the opportunity to lead the website development team at FRANK, leveraging the full power of the knowledge and expertise he has accumulated over the past dozen or so years to lead this talented group of coders.
Rob Campbell: Search Engine Optimization Specialist
Rob Campbell lives at the intersection of search engine optimization and content marketing - his "content for search" strategies are designed to put your enterprise on page one of Google search results by amplifying your website's natural relevance through multi-platform brand storytelling. He does a lot more than Facebook and Twitter, which are merely used as condiments to garnish more nutritious, less perishable, 'long tail' media that improves in value over time.
Rob is an important figure in the Canadian Search Engine Optimization (aka SEO) scene, and as a prominent fixture on the business development circuit, he is frequently asked to speak about his successes propelling businesses to the top of Google search rankings in innovative ways, and is a host of professional workshops for companies to seeking to educate and train on the ins and outs of content marketing. He is good for a laugh and without exception, one of the best in the business. If you want Rob to speak at your event, give us a call or contact us by Email.
Among Rob's more notable accomplishments was his re-thinking of the Miss Teen Canada-World social marketing strategy--it was so successful at raising awareness and funds for Free the Children that becoming a skilled blogger is now an integral part of the competition.
Dan Yurman: Copywriter
Dan is a verbal chameleon who has crafted the voices for some of the world's biggest brands, including Google, Jeep, Rogers, The Home Depot, Aclasta (for female osteoporosis), The Bay, British Telecom, and The National Ballet of Canada.
While the tones he takes are different for every client, his methodologies have been the same for almost 15 years: be interesting, respect your reader's time, and get value out of every word.
It's been said that when Dan's not assuming the personas of his clients, he assumes the persona of his dog Maui; on "The Dogblog". No one knows for sure.
Greg Pacek: Staff Photographer
Greg Pacek is a Toronto based photographer whose wide view documentary, portrait and editorial work has appeared in several exhibitions in Canada, as well as publications including Applied Arts, Canadian Business, Canadian Living, Elm Street, Forbes, the Globe and Mail. Ocean View, The New York Times, and Time Magazine. For a wide variety of commercial and editorial clients, he brings to every shoot a unique combination of creative sensibility, mastery of lighting and a relaxed, careful manner that sets his subjects at ease while elevating the hero within. Greg is able to zero in on the very essence of the people and places who are his subjects and capture a certain human brand clarity that can be easily integrated and extended across all marketing and communication channels.
A full complement of client service, design, strategy, copywriting, content development, production, programming and support staff complements this team.
To discuss how you can make the best use of our talented team on behalf of your business goals and objectives, Please contact FRANK today.
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